![]() Everyone wanted this, but per our motto - ‘You do you’ - we allowed Tyson to express himself on our platform that’s all about creating and defining that cultural moment … and that’s why Tyson agreed to do it.”Īmidst the pandemic’s rocky economy and TikTok’s uncertain future in the United States, CNBC reported that Triller paid a whopping $50 million for the exclusive rights to the event. ![]() “Obviously we went against all the major, like ESPN. “The way we look at our product: We define cultural moments,” said Lu, acknowledging Triller’s unprecedented introduction to the boxing scene. Two episodes will be released each week leading up to the match. “We’ve got a saying here, which is: ‘We want the next Chris Brown or Justin Bieber to be discovered on Triller,'” said Lu.Īlong with the rights to the live event featuring Tyson, Triller - an app with no current footing in the world of sports - obtained streaming rights to a soon-to-be-released, 10-part docuseries featuring behind-the-scenes footage of the fight. Relying on that organic growth, Triller has more than 140 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. We’ve never spent any money on marketing, it’s always been word of mouth interactions or people sharing creative content they made on Triller.” “Another difference: We have grown 100% organically. “We get compared to TikTok often enough, but the way we look at it: we are the voice of an American based Gen Z platform,” Lu said, drawing a distinction from TikTok’s Chinese roots. And like TikTok, Triller has become more of a creative platform for users to produce many genres of video-based content. “What our team was able to do for Tyson was really showcase the identity of Triller … and we just vibed with him.”įounded as a music video app, the platform allows users to create professional-looking music videos in a matter of seconds using artificial intelligence - making the app a clear competitor to TikTok. “At the end of the day, someone like Tyson has the pick of the litter,” Triller CEO Mike Lu told ABC News. Instead, the fight will be presented by Triller, an up-and-coming music video app akin to TikTok. Unlike fights of their generation, Tyson’s return to the ring won’t be presented by HBO, ESPN, Showtime or any other legacy network. ![]() 28, Tyson, 54, will face off against “Captain Hook” - also known as former four-division world champion Roy Jones Jr., 51. September 12th vs on #Triller and PPV #frontlinebattle /eksSfdjDzK ![]() (NEW YORK) - Former heavyweight boxing champion Mike Tyson teased fans for weeks - posting workout videos and cryptic messages on social media - before finally announcing his long-awaited return to the ring. Powerofforever/iStock By VICTOR ORDONEZ, ABC News ![]()
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